a cnn orc international poll says paul ryan came out on top last night. we will have more on that coming up. >>> candidates maybe vying for popularity points, but this guy doesn't need more popularity, big bird. romney mentioned the character, orders for costumes have been surging all over the country. the retail price is between 40- $100 for big bird suit. store owners expect prices to rise because of the great demand. >>> when you shop for pet food you see all sorts of eye catching claims to pick one product over another. what do all natural or ultra premium mean. how do you know what is best for your breast friends? brian kuebler brings the scoop to make sure you get what you are paying for. >> reporter: alaina tried ten different dog foods for her dog, happy, she researched ingredients, searched labels to finds one that didn't upset his stomach. >> it was frustrating trying to figure out what the claims were actually trying to say. >> reporter: when it comes to pet food, fda and usda regulate terms on the bag or condition but we found not all claims a